Xtreme Energy Drink and The Local have jointly organized a special cultural program at Hanumandhoka Durbar Square in Kathmandu to mark the commencement of Indra Jatra, the largest historical festival in the Kathmandu Valley. The initiative aimed to make the start of the festival more enthusiastic while highlighting its cultural and historical significance.

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Organizers stated that the event was designed to promote Nepal's authentic art, culture, traditions, and community ties. Through various cultural activities, the collaboration sought to add vitality and energy to the vibrant atmosphere and historical dignity of Indra Jatra, while inspiring the younger generation to stay connected with their heritage.

Emphasizing the preservation and promotion of local culture and traditions, Xtreme Energy Drink reaffirmed its commitment to social responsibility by actively engaging with local festivals and community initiatives. This effort reflects a growing focus among organizations to link corporate social responsibility with long-term cultural preservation.