Effective Date: 1 February 2026
Operator: Blue Brain Media Pvt. Ltd.
At NepalAaja.com, we believe in being clear and open about how we collect and use data related to you. This Cookie Policy explains what cookies are, how we use them to improve our journalism and user experience, and how you can manage them.
1. What Are Cookies?
Cookies are small text files that are downloaded to your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognize your device, remember your preferences (such as language or font size), and ensure the site functions correctly.
2. Why We Use Cookies
We use cookies for three main reasons:
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Operational Necessity: To keep our website secure and functioning (e.g., preventing cyber-attacks).
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Journalistic Analytics: To understand which news stories are being read the most, helping our editors make data-informed decisions.
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Advertising: To manage the banner advertisements that support our free journalism, ensuring you don't see the same ad repeatedly.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These are essential for the website to work. They include security cookies that protect the site from bots and load-balancing cookies that ensure the site loads quickly during high-traffic news events. You cannot switch these off.
3.2 Performance & Analytics Cookies
We use tools like Google Analytics to collect anonymous data on how visitors use our site. This helps us count readers, see how long people stay on an article, and identify technical issues.
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Note: These cookies do not collect your name or personal contact details.
3.3 Functional Cookies
These cookies allow the website to remember choices you make. For example, if you choose the "Dark Mode" reading option or select "Nepali" as your preferred language, these cookies remember that choice for your next visit.
3.4 Advertising Cookies
As mentioned in our Advertising Policy, we display banner ads. Cookies help us limit the number of times you see an ad (frequency capping) and measure the effectiveness of an ad campaign.
3.5 Third-Party Cookies (Embedded Content)
Our articles often include embedded content from other platforms, such as YouTube videos, Tweets (X), or Facebook posts. These third-party sites may set their own cookies. Nepal Aaja does not control these cookies; please check the respective third-party policies.
4. Duration of Cookies
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Session Cookies: These are temporary and are deleted from your device when you close your web browser.
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Persistent Cookies: These remain on your device for a set period (e.g., 30 days or 1 year) to recognize you when you return to our site.
5. Managing Your Cookies (User Control)
You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline them if you prefer.
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Chrome: Settings > Privacy and security > Cookies and other site data.
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Safari: Preferences > Privacy.
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Firefox: Options > Privacy & Security.
Warning: Blocking "Strictly Necessary" cookies may prevent parts of NepalAaja.com from functioning correctly (e.g., search bars or photo galleries may not load).
6. Updates to This Policy
We may update this policy to reflect changes in technology or legislation. Please check the "Effective Date" at the top to see when it was last revised.
7. Contact Us
If you have questions about our use of cookies, please contact:
Email: [email protected]