Samsung Electronics has announced that its next Galaxy Unpacked event will spotlight a new Galaxy S series built around more personalized and adaptive AI features, positioning the device as a tool to reduce everyday mobile friction and streamline routine interactions.
According to the company’s invitation note, the upcoming Galaxy S lineup is designed to make on-device AI feel naturally embedded from first use, with a focus on confidence, ease of operation, and tighter integration of Galaxy AI capabilities across common tasks.
The launch event is scheduled for February 25 in San Francisco. Samsung said the presentation will be broadcast live through its official website, newsroom platform, and YouTube channel, beginning at 10 a.m. PT / 1 p.m. EST, allowing global viewers to follow the product reveal in real time.
Alongside the announcement, Samsung has opened an advance reservation window tied to multiple promotional programs. As described by the company, customers who reserve and later pre-order eligible devices through Samsung’s official channels can receive a $30 credit and be entered into a sweepstakes tied to a $5,000 Samsung.com gift card, where legally permitted. Additional savings options include enhanced trade-in credits of up to $900 for qualifying devices, or a separate $150 credit for buyers who pre-order without a trade-in during the stated promotional period.
Samsung also noted that reservations and pre-orders are being supported not only through its own platforms but also through selected retail and carrier partners. The company says further teasers, trailers, and feature previews will be released ahead of the event as it expands its AI-focused mobile strategy.