KATHMANDU — Xtreme Energy Drink has launched special edition cans featuring the logos of seven Nepal Premier League (NPL) franchise teams to heighten enthusiasm ahead of the tournament's third season. The initiative aims to offer cricket enthusiasts a novel way to express support for their favorite teams beyond traditional methods like wearing jerseys, waving flags, or cheering in stadiums.
In the upcoming third season of the NPL, Xtreme Energy Drink has established official sponsorship deals with seven participating franchises. The brand serves as the main sponsor for Kathmandu Gurkhas, Lumbini Lions, Biratnagar Kings, Janakpur Bolts, Chitwan Rhinos, and Karnali Yaks. Additionally, it holds a chest logo jersey sponsorship with Pokhara Avengers.
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Through this brand activation, the company seeks to extend cricket fever beyond the stadium walls and directly into the hands of fans, markets, and social gatherings. According to the company, these dedicated team cans allow supporters to carry their team's identity, bridging the gap between on-field athletic competition and off-field fan engagement.
The special edition energy drink cans dedicated to all seven NPL teams are now available for purchase at local retail shops and sales centers. As cricket discussions expand across the nation, this initiative is expected to strengthen the bond between supporters and their preferred franchises throughout the tournament.
