As households across Nepal gear up for Bada Dashain celebrations, online retailer Daraz Nepal has launched its annual 10.10 Dashain Dhamaka shopping festival to ease festive expenses for millions of consumers. Running from 8:00 PM on October 1 through October 12, the platform is rolling out site-wide price cuts of up to 75%, Rs 6.5 million in discount vouchers, free shipping, and interactive giveaways.
The campaign centers on relieving the financial burden of festive preparations, from home upgrades and wardrobe updates to gift buying for extended families. To deliver these savings, Daraz has partnered with major brands categorized across multiple promotional tiers. Platinum partners—including Honasa, Minimalist, Green Life Experience, Anker, Rohto, and Avivi—are offering up to 67% off. Gold partners like Brandhouse, P&G, Pick & Arke, Arks Food, and Vedant feature reductions up to 70%, while Silver partners such as Fantech, Trikaya, SPN’s, and Mato Nepal offer up to 65% in festive markdowns.
To optimize daily deals, the platform has scheduled timed shopping windows throughout the twelve-day event. The shopping festival kicks off with a cross-category Brand Rush Hour from 8:00 PM on October 1 until 2:00 AM on October 2. Shoppers can also access "Crazy Price Drop" events on October 2 and October 11 between 8:00 PM and 10:00 PM. Additionally, dedicated category rush hours will run nightly from 8:00 PM to midnight, featuring Fashion Saturday (Oct 3), New Brands Sunday (Oct 4), Daraz Choice Monday (Oct 5), Electronics Tuesday (Oct 6), Lifestyle Wednesday (Oct 7), and FMCG Thursday (Oct 8). Customers can also claim "Dashain Dakshina" vouchers worth up to Rs 3,000 from select sellers.
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Financial partnerships further expand instant savings for digital payment users. Shoppers utilizing credit cards from Himalayan Bank, Nabil Bank, Laxmi Sunrise Bank, Jyoti Bikas Bank, and Mahalaxmi Bikas Bank can receive a 15% discount capped at Rs 1,500. Debit card payments qualify for a 10% discount up to Rs 1,000. Digital wallet users on eSewa and Khalti are eligible for rush-hour discounts reaching Rs 1,000.
Beyond direct discounts, the campaign incorporates major incentive rewards. Every customer placing a minimum checkout order of Rs 2,000 gains entry into a lucky draw to win a Suzuki Access FI 125cc Special Edition BS6 scooter. Daily product giveaways feature items from Teletalk (boAt), SPN's, Cetaphil, Safari Bags Nepal, and Honasa. Top grand prizes include a Thailand vacation package courtesy of Glen Nepal, a Rs 31,000 combo gift set from Silver Six, a Mamaearth Express Styler valued at Rs 65,000, and a Samsung front-load washing machine worth Rs 105,000 provided by Rohto.
Through integrated digital infrastructure spanning payment gateways, logistics networks, and regional brand collaborations, Daraz aims to make festive commerce accessible and affordable to homes across all seven provinces as Dashain festivities commence.
