Max Tiger Energy Drink has officially announced its promotional scheme titled 'Dashain Dhamaka 2086' during a formal event organized at The Plaza in Pulchowk, Lalitpur. Under this festive scheme, the beverage company has introduced opportunities for consumers to win major prizes including a Proton car, motorcycles, and scooters hidden directly within special product cans distributed across Nepal.
According to company statements, the nationwide campaign features thirty-six two-wheeler prizes alongside a bumper reward. Specifically, eighteen lucky consumers will receive Yamaha FZ-FI motorcycles, while another eighteen winners will get Yamaha RayZR scooters. A single fortunate participant will be awarded the bumper prize of a Proton car.
The manufacturer confirmed that consumers who purchase and open the specially marked energy drink cans will instantly qualify as campaign winners. Preparations are underway to ensure the distribution of these reward-bearing cans across all markets nationwide to make the scheme accessible to a broad customer base.
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Addressing the core motivation behind the initiative, representatives from Max Tiger explained that the scheme aims to link the festive enthusiasm of Dashain and consumer vitality with the brand, thereby deepening their market relationship. The campaign seeks to enhance the traditional festive atmosphere of shopping and family gatherings by introducing an element of anticipation with every purchase.
By associating product consumption with tangible rewards, the company intends to maintain direct engagement with customers throughout the holiday season. The initiative reflects an ongoing effort among consumer brands to enhance brand affinity through targeted festive engagement and consumer-centric promotional campaigns.
